Christmas 2014 is rapidly approaching and that means it’s time for us to review the year almost gone and identify the (anonymous) visitor trends and traffic patterns to our three most popular websites again.
Unsurprisingly – and perhaps somewhat depressingly – many of the common concerns from 2012 and 2013 are still making the top ten charts at NetSafe this year: ransomware, phishing attacks and comprised email and social networking accounts still make it to the top of the most visited pages on NetSafe.org.nz, Security Central and our blog.
2014 in numbers
We’ll publish a more in-depth, full year review in early 2015 but looking at data for the year to date, more than 230,000 people have visited these three websites so far this year.
We’ve also logged almost 8000 incidents via all our communication channels and recorded close to $7.5m lost by Kiwis to a wide range of digital challenges across the realms of cyber safety, cyber security and cyber crime.
Read on for an insight into NetSafe visitor trends for 2014:
Just over 200,000 people visited the main NetSafe website during 2014 from an amazing 215 countries, states and territories. As the mobile internet revolution roars on, 1 in 3 visitors were using a mobile or tablet device to access our online content. We plan to release a new NetSafe site on Safer Internet Day 2015 (10 February) to make the mobile experience more fulfilling and hope to source funding to revisit some of our older resources next year too.
Talking of mobiles, interest in parental controls for phones being used by young people remains strong. Concerns about fake profiles on Facebook moved up 4 spots suggesting use of the social network remains strong (despite new challengers ) and as a result, the bad guys continue to develop ways to exploit trusted network connections.
The most obvious new entry to the NetSafe top ten is interest in securing Mac and iOS devices – the Californian company has seen some major media stories this year around iCloud hacks and other security concerns and with the company’s products selling well this makes these operating systems a more high profile target.
NetSafe’s Top Ten Website Pages for 2014:
- How can I put parental controls on my child’s mobile phone?
- Can I download music and videos from YouTube? Am I breaking copyright law?
- Facebook: reporting fake and imposter profiles
- Cyberbullying: advice for young people, parents and teachers
- How can I complain about ask.fm?
- The Copyright (Infringing File Sharing) Amendment Act: What schools should know
- How do I protect my Apple Mac or iOS devices?
- How can I security check my computer?
- What does anti-virus and anti-spyware software do?
- Help! My email account has been hacked
Visitor technology explored
Our anonymous statistics service helps identify what browsers and operating systems visitors are using offering us an important insight into current tech being used by consumers.
Overall, Windows powered PCs remain the computer of choice for NetSafe visitors. But challengers including iOS, Android, Macintosh and even Linux are now making up 42% of market share.
What computer operating system do NetSafe visitors use?
- Windows – 55%
- iOS – 16%
- Android – 13%
- Macintosh – 10%
- Linux – 3%
It was reassuring to see that 87% of Windows users were running a supported version of Microsoft’s operating system. Encouraging the remaining one in ten to make the jump to a newer OS will be a challenge for 2015
- Windows 7 – 68%
- Windows 8.1 – 12%
- Windows XP – 10%
- Windows 8 – 7%
- Windows Vista – 3%
Drilling down into the data shows some different numbers for New Zealanders when it comes to their operating system of choice.
What computer operating system do Kiwi NetSafe visitors use?
- Windows – 63% (55% globally)
- iOS – 12% (16% globally)
- Macintosh – 12% (10% globally)
- Android – 7% (13% globally)
- Linux – 5% (3% globally)
Interestingly, Chrome OS is the system of choice for 1% of Kiwis, perhaps reflecting the use of Chromebooks in NZ schools.
When it comes to web browser use, the duopoly days of the 90s browser wars are long gone and Google’s Chrome takes a large chunk of the pie:
- Chrome – 40%
- Safari – 20%
- Internet Explorer – 18%
- Firefox- 12%
- Android Browser – 6%
Internet Explorer use has declined over the years but we still counted 100+ stalwarts using the ancient IE6 browser. Support for IE8 will continue until early 2016 but we’d still encourage all web users to improve their computer security by upgrading to a modern browser in this age of drive by downloads and malicious malvertising.
Security Central Top Ten
Visits to our computer security site continued to focus on the ongoing threats around ransomware, and Adobe Flash and Reader vulnerabilities. Our cyber security advice will be migrating to the main NetSafe site in 2015.
- Dealing with CryptoLocker ransomware
- How to check and update Adobe Flash
- Dealing with ransomware
- Dealing with ransomware and remote access hacking
- How to check and update Adobe Reader
- An Introduction to Cybersecurity
- Phishing, social engineering and online scams
- NetSafe Computer Security Checklist
- Reporting cybercrime in New Zealand
- Phishing and social engineering
The NetSafe Blog Top Ten
.nz websites continue to be cloned and 2014 saw some nasty employment scams enacted against both job seekers and Kiwi businesses. And again, advice for securing Mac devices made it into the charts:
- Help my website has been cloned – Bad robot! Defeating website scrapers
- Is Jenny Wilson from Reclaim Expert calling you?
- How to spot a suspicious email attachment
- I’m the king of the castle, get down you dirty rascal – Defence in Depth explained
- Anti-Child Porn Ransomware hits New Zealand businesses
- Don’t want your iPhone or iPad ‘hacked’? Why unique passwords are so important for online security
- Scamwatch reports bring total losses reported to NetSafe’s Orb website to $4.4m in third year of operation
- Phishing, smishing and how a casual click can deliver a nasty surprise
- Smartphones and public wi-fi ‘Evil Twin’ attacks
- Going Phishing: how to spot a fake banking website
The NetSafe office and telephone helpline will be closed between 24 December and 12 January but we will continue to triage reports made to our cyber incident site over this period. Stay safe and secure in 2015 and enjoy the Christmas break.