Christmas is coming and that means it’s time for us to publish our annual review looking at the (anonymous) visitor trends and traffic patterns to our three most popular websites.
Many of the common concerns from 2012, 2013 and 2014 are still making the top ten charts at NetSafe in 2015: ransomware, phishing attacks and safety issues around mobile phones for young people feature in the most visited pages on NetSafe.org.nz, Security Central and our blog.
The cold calling PC Doctors again feature in the top ten lists – sadly, it’s a scam that just won’t die – whilst new in the charts is our advice for people receiving Ashley Madison blackmail threats, reflecting another year of high profile data breaches and the increasing use of extortion, blackmail and ransom demands to deliver financial gains.
2015 in Numbers
This year we published our first annual review of cyber safety, cyber security and cyber crime issues entitled Digital Challenge and New Zealanders (PDF, 2.2MB). NetSafe will publish a follow up review of reported incidents on Safer Internet Day 2016 – 9 February.
So far this year, New Zealanders have reported $12,801,042 lost to a range of digital challenges. With almost 218,000 visitors to our three main websites, read on for an insight into NetSafe visitor trends for 2015.
Just over 180,000 people visited the main NetSafe website during 2015 from a diverse 213 countries, states and territories.
More than one in three visitors were using a mobile or tablet device to access our online content and we took the plunge at the end of September to release a new www.netsafe.org.nz website, the fifth iteration of our public facing site. Our intention is to provide website visitors with detailed guidance that more rapidly reflects emerging incident patterns with the aim of reducing all forms of online harm.
NetSafe’s Top Ten Website Pages
To reflect our updated website, this year we’re listing the most popular pages by visitor traffic over the last two months.
It’s great to see that interest remains strong in our ‘NetSafe Kit’ resource for New Zealand schools – the fourth version of the NetSafe Kit details seven steps required to produce a cybersafe learning environment.
- How can I put parental controls on my child’s mobile phone?
- Safer Internet Day 2015: Let’s Create A Better Internet Together
- The NetSafe Kit for Schools
- Harassment and Abuse on Phones and Mobiles
- Legal And Illegal Content
- What can I do about Ashley Madison blackmail emails
- Cyberbullying and Online Harassment
- A Parents’ Guide to Instagram
- What anti-virus software should I use?
- Harmful Content Online
Visitor technology explored
Our anonymous statistics helps identify what browsers and operating systems visitors are using offering us an important insight into current technology.
We noted a small increase in smartphone use over the year and a slight decline in Windows market share. The most startling change was the number of visitors using Google’s Chrome OS.
What computer operating system do NetSafe visitors use?
|Operating System||2015 Share||2014 Share|
In 2014, 3% of visitors were running on Linux (3%). In 2015, the fifth most popular operating system changed to Chrome OS with a 2% share.
It was reassuring to see that 92% of Windows users were running a supported version of Microsoft’s operating system. The number of Windows XP users halved (and Vista all but disappeared) but we’d still strongly encourage those holding out to invest the time and resources to upgrade to a safer system.
2014 Windows breakdown:
- Windows 7 – 68%
- Windows 8.1 – 12%
- Windows XP – 10%
- Windows 8 – 7%
- Windows Vista – 3%
2015 Windows breakdown:
- Windows 7 – 63%
- Windows 8.1 – 22%
- Windows XP – 5%
- Windows 10 – 4%
- Windows 8 – 3%
Drilling down into the data shows some different numbers for New Zealanders when it comes to their operating system of choice.
What computer operating system do Kiwi NetSafe visitors use?
In 2015, the number of Chrome OS users quadrupled, perhaps reflecting the increasing use of Chromebooks in NZ schools:
- Windows 60% (52% globally)
- iOS – 14% (17% globally)
- Macintosh – 13% (10% globally)
- Android – 9% (16% globally)
- Chrome OS – 4% (2% globally)
What web browsers are popular?
Visitors to NetSafe websites are firmly favouring Google’s Chrome browser:
- Chrome – 50% (up by 10% on 2014 numbers)
- Safari – 20% (no change)
- Internet Explorer – 14% (down 4%)
- Firefox – 10% (down 2%)
- Android Browser – 3% (down 3%)
Security Central Top Ten
Ransomware continues to be the number one concern for visitors to our cyber security website.
This year we’ve seen various ‘flavours’ targeting Windows users and we’d strongly encourage anyone storing anything of value on a computer to back up important personal and business data regularly.
With increasing reports of Android ransomware, mobile device users should also be alert to demands for ‘fines’ to be paid or browser lockscreens that try to trick or scare you into calling a technical support hotline that then demands hundreds of dollars to ‘clean up’ your phone or tablet.
- Dealing with CryptoLocker ransomware
- Dealing with ‘Police’ ransomware on your Android device
- How to check and update Adobe Flash
- Dealing with ransomware
- How to check and update Adobe Reader
- Dealing with ransomware and remote access hacking
- Reporting cybercrime in New Zealand
- An Introduction to Cybersecurity
- Phishing, social engineering and online scams
- NetSafe Computer Security Checklist
The NetSafe Blog Top Ten
Kiwis have made the most of the strong dollar over the last few years and have turned to ecommerce retailers offering bargain prices. There’s no doubt that millions of transactions go smoothly, but NetSafe increasingly takes reports of new websites and traders on social media platforms failing to deliver items or sending fake products or locked up phones.
- Buying super cheap trainers online? Just don’t do it
- Help my website has been cloned – Bad robot! Defeating website scrapers
- Beware the PC doctor
- Going Phishing: how to spot a fake banking website
- Digital Citizenship. Are we literate online?
- Safer Internet Day partners work to combat rising internet harms in New Zealand
- Being proficient with technology versus being proficient about technology
- The top 3 cyber security threats for NZ small businesses: #ConnectSmart
- Identifying the real cost of cyber crime to New Zealand
- How to spot a suspicious email attachment
Stay safe and secure in 2016 and enjoy the Christmas break.