One for the bookshelf? Socialnomics by Erik Qualman
3 November 2009 | By Chris Hails (NetSafe)
Categories: Business, Technology | 
Tags: social media, socialnomics
Books, they’re so old media right? Well, watch the video below (discovered on Business Blogs) and you’d be forgiven for agreeing with that statement given that (if it’s indeed true) “35% of book sales on Amazon are for the Kindle”, Amazon’s portable eBook reading device.
I can’t be sure about many of the stats mentioned in the video but may have more of an idea once I get hold of Erik Qualman’s guide to ‘How social media transforms our lives and the way we do business‘.
Qualman is the Global Vice President of Online Marketing for EF Education, ‘the world’s largest private educator’ and has some interesting points to make including his opinion that banning social media in the workplace is “analogous to banning the Internet”.
He goes on to reference research by Dr Brent Coker at The University of Melbourne:
People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t
With that in mind, you can spend the next 4 minutes and 23 seconds learning about the ‘Social Media Revolution’, safe in the knowledge that you’ll be far more productive afterwards!
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The kindle thing is interesting. The overwhelming trend in recent years is convergence. Then along comes the kindle. A big tablet for reading books on. Just books. I can’t imagine carrying a device around just to read books on – but then, I gave up on books a long time ago. If I had a choice of one kindle, or 5 heavy text books then I guess it would be easy to choose the kindle.
As for the social media revolution thing. Aren’t you getting a bit tired of seeing a bunch of stats being mashed together with a dramatic musical soundtrack?
I like the Kindle as an idea especially being able to buy new bestsellers via wireless download (if I didn’t just imagine that functionality) – plus once Googlezon becomes a real US corporation just think on all the cool Google Apps you’ll be able to access on it.
To be honest, once everyone has reliable, fully functional touch screen phones (I could certainly use one to continue at the bleeding edge of online safety) then convergence will mean one device enables you to perform so many things any time you feel like it. The phone is certainly a portable entertainment and multi-channel communication device for so many people already.
As for the video style stats remixes (with de rigeur Fat Boy Slim soundtrack), I think most people enjoy having to tilt their head a touch to scan fast moving numbers. It’s certainly a presentation format we should think about adopting at NetSafe if your book launch goes ahead…
Thanks for the kind words about Socialnomics!
Best, Erik Qualman
Author of Socialnomics